Social media behind the firewall powers Intranet 2.0

Most companies think publicity when they think social media. Usually their thoughts go straight to Facebook or Twitter, and the focus is on external audiences. Which begs the question, why ignore those closest to you – your employees?

In my experience, the “internal social” discussion generally begins when everyone agrees the intranet is a disaster. Many companies default to the path of least resistance, Microsoft SharePoint. According to intranet consultancy Prescient Digital Media, this may be a mistake....

Source: www.communicatto.com Posted by adminadmin 175 days, 15 hours, 41 minutes ago
Tags: Communication, Strategy category: Content & Communication
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