Everywhere I go these days I encounter the call for integrating everything into anything and the words “break down silos”. While the former I applaud, the latter is a politically incorrect way to address the stakeholders (sic, more about that 3 paragraphs from now): it brings across a threat rather than an opportunity in most cases.
So, believe it or not, but I’m going to explain why it’s better to soften up our talk and change our vocabulary – solely with the goal of bringing the Social Trojan Horse a few steps closer to the Enterprise gates of course.


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