Sungard harnesses Yammer to leverage employee creativity

Sungard thought about jumping right on and they figured 3 main things: 1. people were talking but Sungard wasn’t part of the conversations 2. competitors were (just) ahead of Sungard 3. users were in there too! So Sungard jumped in the water and created accounts on all platforms. But how could Social Media be used as a way to harness the power of conversations?

Social Media gives Sungard the ability to build on the existing community work already started at Sungard years before that. They saw that big brand advertising was far less meaningful than peer to peer communications and this is why Social Media is useful to them.

Source: visionarymarketing.wordpress.com Posted by beebee 556 days, 17 hours ago
Tags: enterprise 2.0, microblogging, Social category: Social intranet & Collaboration
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