Good intranet managers are able to slice and dice their customers in many ways. Thanks to all the work they have done with personas, they may even have pictures of them up on the wall of their office, or more likely, desk divider. Each day they will be worrying about the user experience of these customers, and it’s difficult to tell them that their customers are actually not that concerned by the user experience.
These customers are captive and clever. They come to work each day knowing every twist and turn of the corporate intranet, together with a list of quick dial numbers they can use when they need information urgently and cannot find it. Even if they are performing multiple tasks and multiple roles I suspect that these customers will only be using a small percentage, may be only 0.5%, of the pages on the intranet. Don’t be too depressed — that is still a lot of pages in most companies.



