Facebook founder Mark Zuckerberg announced in November last year ‘that email is dead’. But there are no signs of the funeral just yet. Malcolm Davison managing director or writingfortheweb.co.uk compares the relative merits of social networking and email newsletter distribution for engaging and informing staff and customers.

Source: writingfortheweb.tumblr.com Posted by MDavison 68 days, 9 hours, 1 minute ago

Intranet discussions have been dominated by the subject of social tools since 2009: Twitter and Facebook for the enterprise; increase rapid productivity with rapid connectivity; break down silos with social tools; capture implicit employee knowledge; build knowledge communities using social; etc. The list goes on.

However, I am not entirely convinced that social tools ala Twitter, Facebook and LinkedIn (status updates, following colleagues, commenting, and news feeds) can provide measurable business value. I’ve heard colloquial accounts and give merit to the arguments that they help capture organizational knowledge, that they contribute to the organizational story and that they connect employees across boundaries (both physical and hierarchical). Still, I’m on the fence.

Source: www.sharepointanalysthq.com Posted by admin 134 days, 6 hours, 27 minutes ago

Es soll ja noch Menschen geben, denen Begriffe wie Social Media, Social Workplace oder Social Network nichts sagen. Vermutlich sind das die gleichen, denen anlässlich der drohenden Premiere von Windows 95 im Streiflicht der Süddeutschen Zeitung unterstellt wurde, sie hielten Atari für einen japanischen Filmregisseur (es ist Google nicht gelungen, diesen Kommentar in den Tiefen des WWW aufzuspüren – war eine schwierige Zeit für Onlinejournalisten damals). Einer nicht repräsentativen Umfrage auf einem Grillfest vor etwa 4 Wochen zufolge, kennen mehr Menschen in meinem Bekanntenkreis Facebook als den Begriff Social Media. Und häufig sind dies genau die Menschen, die mit einer Mischung aus Neugier und Argwohn fragen, was man denn beruflich so mache, um dann, nach fünf verzweifelten Minuten voller Erklärungsversuche, was ich als Berater für Enterprise 2.0 und Social Workplace denn eigentlich mache und dass es nichts, haha, mit Star Trek zu tun hat, die Zusammenfassung “Ach, ihr macht Facebook für Unternehmen” zu präsentieren. Manchmal gelingt es mir dann noch, ein “nicht so ganz” in den Garten zu werfen. Zur Erklärung, dass eine meiner wichtigsten Aufgaben die Trennung von Hype und Substanz ist, um daraus die Relevanz für Unternehmen zu destillieren, reicht es meistens nicht mehr. Vermutlich, weil der Begriff “destillieren” auf Grillfesten die Leute assoziativ so richtig in Fahrt bringt. Zum Glück wird das jetzt alles anders.

Source: www.netmedia.de Posted by netmedianer 300 days, 15 hours, 57 minutes ago

on

            Categories: ALL POSTS, ALL VISUAL THINKING, CULTURE, SOCIAL MEDIA

With inputs from: http://www.ispi.org/pdf/suggestedReading/6WeatherlyHumanCapital.pdf

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Source: www.brandpilgrim.com Posted by josef 574 days, 22 hours, 9 minutes ago

Recently, there has been a lot of discussion about whether Facebook is a suitable platform for organizations to build a corporate intranet. The fact that most employees are already on Facebook, combined with the low pricepoint (aka Free) often leads fiscally-focused executives to make statements like “Why build an Intranet, we can just use Facebook.” To see some interesting opinions on the topic, I suggest you check out this thread on the WorldWide Intranet Challenge LinkedIn group.

If you have ever thought about building your organizational intranet on Facebook, I suggest you stop and take a moment to read the following...

Source: www.intranetexperience.com Posted by bee 632 days, 6 hours, 50 minutes ago

Whenever people ask me about my job, I tell them what you’d probably expect: I work for a company that takes technologies with social dynamics that you enjoy on the consumer Web, like Facebook and Twitter, and adapt them to the way we work inside companies.

We need a more pragmatic approach that tackles the “why isn’t this just another tool?” question more substantively...

Source: www.socialtext.com Posted by bee 676 days, 17 hours, 7 minutes ago