Some companies just don’t need fancy social tools to make their intranets effective; what works is what employees need. “Intranets hold up a mirror to the culture they serve.” That’s the ideal, anyway, James Robertson, managing director at Step Two Designs, told the hosts of the Intranet Benchmarking Forum’s monthly IBF Live broadcast this week. Each year, Step Two judges intranets from companies around the globe in its Intranet Innovation Awards. Robertson said the judging panel isn’t particularly interested in whether something “is just a cool idea.”
“It’s the value that it’s all about,” he said.