What if your employees sat around writing about their personal lives on your company’s internal blog? Like the worker who tapped out 700 words on hiring his wedding photographer (“You want to put these precious memories in the hands of someone you can trust”), or the employee who composed an 800-word blow-by- blow on his adventure at Six Flags (“I found myself swinging like a pendulum. Ding – dong- ding.”) Seems like a colossal waste of time, does it not?
Not according to a new academic study by an associate professor at New York University’s Stern School of Business, Anindya Ghose, and two colleagues from Carnegie Mellon, Param Vir Singh and Yan Huang. Along with sharing information about work tasks, blogging at work pulls employees closer to one another, builds relationships, and over time, increases productivity.