In order to start a Enterprise 2.0 initiative you have to first build up Social Media skills within the company says Ellen Trude from Bayer Business Services. Offer a workshop or an information presentation about your own experience and ways of using Web 2.0. But in order to do that you have to define the target group first and what the targets are.

The idea behind “Enjoy Social Media” is to provide the users with enough Social Media Literacy so that they can act upon independently in the Web 2.0 environment. Here fore a Social Media Skill Matrix with the three layers “Knowledge”, “Skill” and “Approach“ has been developed, the project got approved and the budget provided in order to build a learning environment designed through workshops.

Source: milosvujnovic.blogspot.com Posted by enterprisezweinull 564 days, 7 hours, 37 minutes ago

I have this friend who’s been looking for a Content Strategist for a web design project. He’s having trouble finding someone who has all the skills and experience that he wants them to have. This is bound to happen, because the field is new enough that there’s no standard set of skills and experience for people who practice content strategy. Plus, he was looking for some pretty specialized extras.

My advice to him was to look for someone with the core skills, and then prepare them to acquire the rest on the job. I’m pretty confident that a person with the following five qualities could pick up any content strategy task you might need them to do.

Source: scattergather.razorfish.com Posted by bee 762 days, 4 hours, 57 minutes ago