Intranet Lounge - Stories tagged with Writing

Emerging from the fog?

Malcolm Davison makes the case that through clearer web communication with our audiences - both internally and externally - it’s possible to cut the workload for front line staff, resulting in huge financial savings. He explores why bureaucratic text is so hard to eradicate - and describes the motivational and practical benefits experienced when commonsense finally prevails.

Source: writingfortheweb.tumblr.com Posted by MDavisonMDavison 180 days, 13 hours, 44 minutes ago

Helping intranet authors write quality content - Rebecca Rodgers

One of the keys to a successful intranet is high quality, well written content, making it both useful and usable. Writing for the online medium is different from writing for paper. Staff typically scan a web page to determine if the information is relevant to them, and content has to grab them immediately.

Reviewing and rewriting content is a big job and cannot be done by the intranet manager alone. But training authors to write great content is a challenge, as most have never learnt to write for a specific audience.

This article outlines ways to help authors write content that is easy to find, easy to read and easy to use.

Source: www.steptwo.com.au Posted by adminadmin 236 days, 6 hours, 53 minutes ago

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Web writing, editing and usability - @MarkMorrell

It is important for intranets to be well governed with a clear strategy and prioritised plans for improvements, linking information sites together.

But without publishers being able to write clear, usable and concise information that people can view, use, share, etc, it will fail.

You have an opportunity to meet Malcolm Davison and find out how good Malcolm is as he's running 1 day web content courses in London and Edinburgh.

Source: intranet-pioneer.com Posted by markmorrellmarkmorrell 251 days, 15 hours, 29 minutes ago

Good writing, for everyone else - Jim Ylisela

Communication consultants are quite fond of making profound, worldly statements like this one: “Communication is everyone’s responsibility.”

Come to think of it, I’ve said that myself on more than a few occasions, and meant it.

So before you dismiss this nifty catchphrase as just another smarmy aphorism (think: “Employees are our greatest asset”), ask yourself: Can good communication from people other than communicators influence how well an organization operates, and therefore, succeeds?

Source: www.simply-communicate.com Posted by adminadmin 257 days, 4 hours, 59 minutes ago

9 types of content every intranet should have - Andrew Wright

Everyone knows that intranets are a great way to collect and distribute information and content. But what types of content should the intranet distribute, and how does the content add value to an organization?

Research from the Worldwide Intranet Challenge (WIC) shows the most valuable intranets make it easier for employees to do their jobs.

Every organization has hundreds of decisions to make about the way it operates. These decisions combine together to form business activities and policies, and ultimately determine whether an organization will succeed. The most efficient way to disperse these practices is through an intranet.

An effective intranet is like the brain of an entire organization. It describes how a company functions and ensures that all employees sing from the same hymn book.

The following list of nine types of intranet content will help you carry out business tasks more effectively. Use this checklist to make sure your intranet is capturing and delivering content that will add value.

Source: www.ragan.com Posted by adminadmin 265 days, 6 hours, 19 minutes ago

Pseudo senior manager blogs - Intranet & Digital Workplace Strategies - NetJMC

This is part 1 of a 3-part series on senior manager blogging inside the enterprise.

Where are the real web logs?

It’s easy to forget that the word “blog” originated from “web log”, meaning a journal or diary published on the web. The idea of “web log” underlines a key requirement for a blog. It is supposed to be the “voice” of the blogger. Remember the Vichy blog fiasco on the worldwide web in 2005? Today, something similar is happening inside companies.

Source: netjmc.com Posted by adminadmin 294 days, 6 hours, 21 minutes ago

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Content Strategy: How to Diversify Your Content - Marisa Peacock

Where does your site’s best content come from? If you don’t know or if you’re producing it, there could be a problem. Diversifying your content’s sources is key to providing content that represents different perspectives about relevant topics. As well, by diversifying sources you can help facilitate a collaborative workflow.

But how can you begin to get others to create and share content? If your company already has an intranet or uses social collaboration tools such as Yammer for communicating, that’s a great start. You can simply put out an All Points Bulletin for specific content. However, if your company has a culture that isn’t yet conducive to sharing information with others, you might have to start with basic strategies.

Source: www.cmswire.com Posted by JennyWilliamsJennyWilliams 431 days, 12 hours, 13 minutes ago

Forget ‘news’; reference pages is where it’s at - @Wedge

As a communications person, you might think that I consider news articles, on intranets and customer facing websites, to be of paramount importance. You’re not wrong. As an intranet and web manager, I care a great deal about the messages we pump out to our people and our customers. ‘Pump’ being an all-too accurate word, sadly.

Anyway, I am a news writer, editor and shaper it’s true, but when it comes to intranet (or website) navigation, usability and findability, reference pages rule.

Source: kilobox.net Posted by beebee 497 days, 16 hours, 42 minutes ago

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The right formula for your content strategy - Wedge

'Content strategy' is a crucial concept in communications, but isn’t as arcane or abstract as you might fear.

Content strategy is about generating communications, information and reference materials that actually apply to what your company is trying to achieve.

It’s about meeting the needs of the audience and helping people get things done.

Source: kilobox.net Posted by beebee 504 days, 5 hours, 29 minutes ago

A good summary is your best communication - Wedge

A picture may be worth a thousand words and a good headline may speak volumes, but in this high speed world with discerning audiences, a good clear opening paragraph will get your message heard.

I love reading, I love learning, but I’m not so keen on being taught and I don’t enjoy wading through peoples ramblings, unless the writing is exceptional or I can find relevancy in the story. When I’m writing for an internal or external audience I want to respect the readers’ time, and hopefully meet their needs and surpass their expectations.

Source: kilobox.net Posted by supportsupport 522 days, 9 hours, 9 minutes ago

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Technical Communicators Guide to Technical Writing in a Wiki

Over the past few weeks Atlassian's Technical Writing Team published a series of posts about how you can use a wiki for technical writing.

Their posts cover the complete process from authoring your technical documentation, to collaborating and reviewing drafts, publishing online and options for importing and exporting to different formats, including DITA and XML.

Source: blogs.atlassian.com Posted by supportsupport 537 days, 4 hours, 39 minutes ago

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Jargon test your intranet - Catherine Grenfell

Jargon is generally language that applies to a particular trade, profession or group of people. Within organisations jargon can be like secret shorthand, with many variations, including abbreviations, made-up words and acronyms. Who has ever been on a Genesis project or had to go to a meeting in the CQ building?

The intranet can suffer and benefit from this collective organisational shorthand. Good intranet teams need to ensure any jargon used on top level pages such as home page and landing pages is appropriate.

For example, ‘Richard’s blog’ might be highly appropriate when it is owned by the CEO, often referred to and covered during induction training. On the other hand, ‘OSKA’ might be used as the name of the online training system based on the software used, and have no real relevance at all to staff.

Source: www.steptwo.com.au Posted by supportsupport 559 days, 17 hours, 1 minute ago

How to increase your intranet user satisfaction - Martin Risgaard

When I hear about corporate intranets and how they are perceived by the users, it is clear that some do really well while some struggle. Most are somewhat successful and gradually improving which is good.

I recently conducted an intranet survey in my company and much to my surprise our intranet was perceived as both ’useful’ and ’important’ while the overall satisfaction was below average. Why was that?

I looked through the survey results and it made me think that we had to re-focus. Our challenges were not that people didn’t use it – they did, but seemingly in spite.

Source: connaxions.wordpress.com Posted by beebee 567 days, 10 hours, 26 minutes ago

Poor intranet pages will get published - Wedge

As promised in my previous article, we’re looking at intranet page quality and the four typical standards; perfect, good, good enough and poor.

I focus on quality a lot on this site and in my day job as an intranet manager, but regardless of our standards and goals we have to accept that sub-standard pages will get published on our intranets when we open up publishing access to more people than the Internal Communications team.

Source: kilobox.net Posted by supportsupport 624 days, 18 hours, 17 minutes ago

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The problems with FAQs - Gerry McGovern

Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there.

The essential problem with the Frequently Asked Question is that it is not useful or helpful. In Ireland it is mandatory to pay an annual license for your TV. I've just moved house so I need to find out how this affects my license. I go to the TV licensing website and am presented two choices: General FAQs and Online Service FAQs.

At least I know what FAQ means. However, I have found that many ordinary people have no idea. It's a real IT term and is completely foreign to millions of people.

Source: www.gerrymcgovern.com Posted by supportsupport 639 days, 6 hours, 14 minutes ago

Your comms are boring | kilobox communiqué

Where’s the pleasure in reading the communications you broadcast? Considering that every other medium screams for your audience’s attention and delivers mind-ticklingly pleasing experiences, perhaps our internal communications could be better.

I believe we have to craft our communiqués around the needs and expectations of the reader. This can be in direct opposition to what the content expert or manager above you might desire. Managers often start from a place of ‘we need to tell people’ when really we should be thinking of what our readers may want to do and want to know.

Source: kilobox.net Posted by adminadmin 651 days, 14 hours, 33 minutes ago

Simple communications - kilobox communiqué

I’ve spoken about rules of writing and communication best (good?) practices; kilobox communiqué is all about internal communication practice ideas.

But while there are golden rules to adhere to, the impact of our communications comes from shaping the message for the intended audience. It’s simple really; we just have to focus on what our readers need to do, rather than what our manager wants us to tell people.

Internal Communications, as a department, is not a postbox; we’re aligned to the company strategy and working in a very real sense to create value and efficiencies.

Source: kilobox.net Posted by beebee 676 days, 17 hours, 34 minutes ago

Who cares about writing skills? - Liam FitzPatrick

Years ago I went for a job interview at a well-known PR agency and was rather taken aback to be asked to do a writing test.  I never got the job and never got any feedback so I’ll leave it to my loyal readers to judge if my writing would have let me down or where I can blame it on my dreadful interview technique.

But it is something that has puzzled me over the years. Does a competent communicator have to be a good writer or are there other attributes that are more important?

Source: bell-pottinger.typepad.com Posted by supportsupport 691 days, 6 hours, 25 minutes ago

Seven ways to be ‘relevant’ - Rachel Allen

The International Association of Business Communicators (IABC) held its world conference in Canada this month and as I was unable to go I’ve been reading as much as I can about what went on across the pond.

A couple of sites I’ve come across have highlighted the seven crucial communication roles that were discussed at the conference.

You can read their original posts here and here. Steve Crescenzo, principal of Crescenzo Communications in the US, cautioned that if communicators don’t take these changes into account, they “run the risk of becoming irrelevant in their organisations”.

Source: www.rachallen.com Posted by supportsupport 708 days, 6 hours, 4 minutes ago

Best practices for web content - Strategically Eloquent

Great web content is elusive for most. But, at its core it involves just a few small, yet consistent areas of focus.

For the past several weeks, we have been involved in helping a client with their HR content. In preparation for migration to a new intranet platform, they’ve asked us to rewrite, edit and/or introduce navigation for hundreds of pages. Much of this content was created for print use. A lot of it is currently posted as PDF files.

After reviewing more than 150 pages already, I’m seeing a consistent pattern and thought I would share some of the findings. Here are some of my suggestions we’ve given to the content owners...

Source: www.eloquor.com Posted by supportsupport 714 days, 6 hours, 48 minutes ago

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