A lot of content marketers will tell you that your content has to be perfect. Outstanding. It really has to hit the mark. Trouble is sometimes companies spend so long tweaking the content, talking to focus groups, trying to second think through every possible permutation that by the time something’s published it’s lost its initial momentum.
Don’t Just Climb the Mountain
Let’s say you’re launching a business blog to help drive traffic to your site and bring a less corporate feel to your online communications. You can spend a long time deciding on the right software (WordPress, Movable Type, Blogger, ExpressionEngine, etc), the right design and, the right content but going with a simple self-hosted WordPress blog using a generic premium theme with a few tweaks to brand the blog can be enough to get you going and building page rank. Saving this extra time might just help you first to post compared to your competitors.



