Intranet Lounge - Stories tagged with Writing

When Good Content Marketing is Better Than Great Content

A lot of content marketers will tell you that your content has to be perfect. Outstanding. It really has to hit the mark. Trouble is sometimes companies spend so long tweaking the content, talking to focus groups, trying to second think through every possible permutation that by the time something’s published it’s lost its initial momentum.

Don’t Just Climb the Mountain

Let’s say you’re launching a business blog to help drive traffic to your site and bring a less corporate feel to your online communications. You can spend a long time deciding on the right software (WordPress, Movable Type, Blogger, ExpressionEngine, etc), the right design and, the right content but going with a simple self-hosted WordPress blog using a generic premium theme with a few tweaks to brand the blog can be enough to get you going and building page rank. Saving this extra time might just help you first to post compared to your competitors.

Source: jontusmedia.com Posted by adminadmin 731 days, 22 hours, 43 minutes ago

A Crash Course in Writers' Contracts - The WM Freelance Writers Connection

At the request of several of my WM colleagues, today I'm going to take you on a quick tour of the basic points you will usually find covered in a writer's contract. I have signed many of these over my career and was a legal secretary in a galaxy far away from here, so I've always felt comfortable reading and negotiating my own contracts.



But if you're new to contracts, they can seem intimidating and even boggling. I recently negotiated one that was more than 10 pages long!

Source: www.thewmfreelanceconnection.com Posted by supportsupport 738 days, 16 hours, 52 minutes ago

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SEO guidelines for content writers - Beantin

2010SEO guidelines for content writers Last week I published an SEO checklist for content writers. Here is some additional, practical, information and tips that expands upon that SEO checklist. Just like the checklist, I’m not claiming this is a definitive guide, but sharing these guidelines with your content writers will help you go a long way in joining some of the dots of website management.Title

The

Source: beantin.se Posted by beebee 741 days, 5 hours, 2 minutes ago

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Content Strategy for Everybody (Even You) - 3 Book reviews

Web content is the meat in the sandwich, not the icing on the cake. Too often, organizations build websites and then neglect the content, letting it languish, unread and unloved. Even during website redesigns, the editorial process gets short shrift in favor of building shiny new features and creating fancy new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.”

Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?

No content strategy, that’s why.

Source: interactions.acm.org Posted by beebee 756 days, 15 hours, 51 minutes ago

Strategizing Web Content - Writing for the Web

When it comes to designing a website, content is often overlooked, but why? Very rarely do users browse the web looking for a good design or decent experience. Users come for the content. Not giving them what they want with poorly written content will frustrate users.

Not only does it waste their time, but your time as well.

Source: www.shayhowe.com Posted by beebee 765 days, 14 hours, 13 minutes ago

Writing for an intranet: do's and don't

words of wisdom that you should understand when writing for reading on-screen. The techniques fall into a few groups.

How to write the text These techniques apply to the words and phrases you write. They include "Write links that don't have to be followed", "Use lists", and "Be concise". Some of these have examples of good and bad.

How to lay out within pages These techniques help you organize the text and links inside of a single page. They include "Use heads, subheads, and summaries", "Write newspaper style", and "Use typography and layout for skimming".

How to design pages These techniques help you organize and layout individual pages. They include "Use screen designs, not paper designs", "Distinguish different types of pages", "Place page elements carefully", and "When (and how) to use frames".

How to organize documents These techniques apply to the whole document. They include "Provide detail", "Use maps", and "Know your audience and their needs".

Overall strategies How to go about making everything work, including "Test new designs" and "When (and how) to use frames".

Source: www.gooddocuments.com Posted by beebee 765 days, 16 hours, 48 minutes ago

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How users know its the right content - Mark Morrell

In my post ‘How to get quality content’ I showed how much people value BT’s intranet and are confident about the integrity of the content they use.  BT’s intranet standards mean publishers must keep information up to date and clearly owned so users can rely on it.

In this post I’m going to cover BT’s intranet standard on naming of pages that helps users to find what they need more easily. Each page should have a title relevant to the content to help users when they bookmark your site or scan search res...

Source: markmorrell.wordpress.com Posted by beebee 769 days, 2 hours, 5 minutes ago
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