Intranet Lounge - Stories tagged with blog

How blogs can improve internal communications « Mark Morrell Intranet Pioneer

A corporate blogging tool can help employees share ideas and opinions. It’s not just used to comment upon internal communications. Blog posts can also help employees doing similar work or having a similar interest in different business units to save time and effort. Employees can find someone else’s views who they do not know to help them solve a problem or speed up a task.

And blogs are something employees are becoming more familiar with on the internet and expect to see on their intranet. For example in the UK many of the BBC reporters blog what they report on TV and radio. There are also many bloggers who post on subjects of interest to employees, whether work-related or of personal interest.

The main point for internal communicators to understand is blogs are established, accepted, and understood on the internet by the same people, employees, who are the audience within an organisation who receive news. So, I recommend a few points internal communicators consider:

Source: Posted by markmorrellmarkmorrell 998 days, 13 hours, 42 minutes ago

Intranet Executive Blogs - Jonathan Phillips

Executive blogs have the potential to be a genuinely powerful communication vehicle, but in our experience from countless intranets, they seem to frequently miss the mark. Here are a few observations which will help you improve the impact of blogging in your organisation. Thanks to @neil_jenkins for additional materials.

Observations from failing blogs

  • Tend to be about the execs, but rarely by the execs resulting in a loss of important credibility. Readers need to believe that the words come from the purported author.

  • Often an extension of other internal communication routines, resulting in them covering somewhat similar materials to internal news briefs or worse, press releases. Blogs are unique vehicles and should carry unique materials.

  • They read like a diary (unsurprising given that’s often how they’re created). The result is that they often read like your children’s holiday report back (“on Monday I did…. On Tuesday I met with …”)

  • They never ask for feedback from the employees. Lacking feedback loses one of the main contributors to a successful blog. A CEO’s blog is a virtual conversation with employees and we all know conversation is a two-way street.

Source: Posted by adminadmin 1088 days, 1 hour, 39 minutes ago

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Why Executives Should Get on the Enterprise 2.0 Bus - Dan Pontefract

I recently took in the film Waiting for Superman. It’s a real eye-opener to the travesty that is K-12 education in the United States. Go see it.

That stated, the following thoughts entitled “Waiting for Superexecutive” is a call to action for executives to get on the Enterprise 2.0 bus inside of their organizations, if they haven’t done so already.

Although I am focusing the opportunities listed below on the tools of Enterprise 2.0, the pro’s and con’s associated with each indicate how culture, engagement and business results could be impacted. (ie. the link between Enterprise 2.0 and Leadership)

Source: Posted by beebee 1550 days, 11 hours, 12 minutes ago

Enterprise Digital Interactions - systematicHR

I know we don’t need any more buzzwords, but at the same time, HR and corporate organizations really seem to hate calling their internal blog, wiki, networking and collaboration tools “Social” media. There is good reason for this as most organizations are not trying to encourage social behaviors at work, but professional networking, increasing connections, and sharing knowledge.

The tag “social” just does not work. What it feels like to me is that these are just digital interactions within the organization, and that’s quite high level, but in addition to the word “social” I personally don’t like the word “media.” To me, media is old school – it’s what I do consume when I pick up a newspaper or turn on the TV. I know that in a strict definitional sense, media is exactly what blogs and wikis are, but media does not allow for the interactive nature of the technology.

Source: Posted by adminadmin 1588 days, 7 hours, 3 minutes ago

Enterprise 2.0 & Social Media Strategies: Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs

In “Social Software - An Enterprise Perspective - Part 1: SWOT Analysis of Wikis” we discussed the strengths and weaknesses of wikis. Now we will go on with part 2, the SWOT analysis of weblogs.

History & Definition

The term “weblog” was introduced by Jorn Barger in 1997. In 1999 Peter Merholz created the term “blog” by breaking the original word weblog. The origins of blogs can be seen in early tools like early e-mail-lists and internet-forum-software. In the early beginnings, people used their b...

Source: Posted by enterprisezweinullenterprisezweinull 1599 days, 5 hours, 2 minutes ago

Enterprise 2.0 & Social Media Strategies: Overview on 30+ active Enterprise 2.0 Blogs

The best way of course to search for up-to-date Enterprise 2.0-News is to throw on the Google search engine. Another additional way is to use the Google Blog Search function as it specifically allows you to search through current Enterprise 2.0 news on the most common blogs available on this topic.

Topic Blogs (e.g. Enterprise 2.0 Blogs) have risen to an excellent way of getting a quick overview as well as a deeper understanding of a topic you have not known much about before. So for people who are new...

Source: Posted by enterprisezweinullenterprisezweinull 1607 days, 7 hours, 14 minutes ago

HP, Culture Shock & Social Networks by Peggy Dau

Last week I began a discussion about the impact of corporate culture on a company’s level of comfort with social media. While I was thinking about this week’s continuation of this discussion, the CEO of my former employer, HP, resigned due to allegations of misconduct.

This news hit the social airwaves like tsunami last Friday. I enjoyed a 24 year career of Hewlett-Packard Company, which means I was lucky enough to have learned from the founders, Bill and Dave, what it means to be open, ethical, moral and to do business with integrity.

One of the key elements of HP’s Standards of Business Conduct is to “think about how your decision or behavior would look in a press article”. This is a good foundation for us to consider when we think about how a company’s culture and organizational model impact the company’s use of social media.

Source: Posted by beebee 1629 days, 7 hours, 34 minutes ago

Get a great intranet by involving everyone « Mark Morrell

When I posted about the latest results for BT ‘BT Intranet 2010 benchmark results‘ I promised to give examples the Intranet Benchmarking Forum highlighted as global best practice. The first example was about our content.  IBF said all pages across BT’s intranet contain author and date information. My next example is about how involving everyone can make your intranet more valuable to your organisation.  IBF said BT’s intranet supports our values to be open and straightforward in dealings with colleague...

Source: Posted by markmorrellmarkmorrell 1656 days, 8 hours, 21 minutes ago

Intranet blogs hit critical mass - Prescient Digital

Most employees don’t like to blog, but they like to read them.

Despite their proliferation, however, most intranet blogs are penned by executives. Employees like to read them, but the vast majority aren’t ready to write them.

Source: Posted by supportsupport 1669 days, 7 hours, 13 minutes ago

Enterprise 2.0: Can it really benefit your business?

Put simply, Enterprise 2.0 is the use of Web 2.0 tools in a commercial/business context where business value is determined through the contributions of participants.

Web 2.0 is the term for web-based tools and services that enable (and often improve with) user participation. The most well-know examples of this technology is found in sites like YouTube and Amazon where user ratings make it easier for other users to find what they are looking for, or Wikipedia, where users provide all of the content. The majority of these technologies began with consumer-facing sites, but it didn’t take long for people to find ways of applying these ideas to the enterprise.

(Enterprise 2.0 is also commonly referred to as Enterprise Web 2.0, Enterprise networking and Intranet 2.0. Intranet 2.0 is the use of Enterprise 2.0 technologies within the intranet. For the purposes of this article we will refer to Enterprise 2.0 technologies.)

Source: Posted by beebee 1717 days, 12 hours, 15 minutes ago

Should CEOs Tweet And Blog?

The decision to blog or tweet on Twitter for some chief executive officers seems like a no-brainer. Others prefer not to make the time or have concerns about being too free, slipping and giving away trade secrets.

Forrester Research Chief Executive Officer George Colony predicts that within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.

Source: Posted by beebee 1738 days, 2 hours, 30 minutes ago

Intranet Blog :: The social intranet

The original intranet, intranet 1.0, typically began as a nothing more than a technology outpost under some techie’s desk in the corporate basement. The first version of this intranet was nothing more than a welcome page, perhaps a name and a phone number, and a simple welcome message.

*Intranet 1.0 grew and evolved rapidly, more so at some organizations than others, but in some respects, faster than corporate websites who had a few years’ head start with the advent of the ‘super information highway’ *

Source: Posted by beebee 1741 days, 11 hours, 44 minutes ago

Content Strategy: More than a Bunch of Tactics

By Kristina Halvorson I know this will likely come as a shock to many of you, but I have a Twitter alert set up for “content strategy.” It’s really extraordinary how the tweets about content strategy have EXPLODED over the past few months.

A year ago, maybe I’d see one or two a day. Now, hourly, it’s mentioned dozens of times. The thing that fascinates me is that it’s being used in about a hundred different contexts to mean a hundred different things. 

Now, I don’t really care that people are using the term inconsistently. I’m not altogether invested in figuring out The One and Only Definition. What bugs me is that we seem to be missing the point altogether.

Source: Posted by Helen79Helen79 1745 days, 8 hours, 16 minutes ago

Video Killed the Intranet Star

I’m a big fan of Twitter. I love it for the flow of information. It’s a great tool to measure the “pulse” of your industry. The amount of idea and knowledge sharing keeps me glued to my TweetDeck screen throughout the day. But what I love most about Twitter is that everything is in short, sweet snippets. I’m an addicted speed reader. I need short bursts of data or I’ll be distracted by the million-and-one things I have to accomplish in my day.

Source: Posted by beebee 1753 days, 12 hours, 58 minutes ago
Tags: blog, video category: Usability & Design

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