The Deloitte Center for the Edge has issued a new paper, “Social Software for Business Performance” that discusses how companies can leverage social software to improve business performance in the short-term and transform it in the long-term.
It states that early adopters of social software have the potential for gaining financial benefits. They can also develop skills and experience that can help build a stronger competitive position over time. It claims that social software has unique capabilities to address current operating challenges and improve operating metrics.
I would agree.