Every enterprise has some sort of social media touching it. Whether it is an officially sanctioned Facebook Fan page, or employees Tweeting on the latest company gossip, social media is being used by employees (and the public).
It is essential that companies establish clear guidelines and policies, enabling employees, contractors and clients alike to understand the responsibilities associated with social media offers.
Having the proper policies and guidelines in place will help curtail common issues associated with social media implementation in corporate environments. Issues such as:
* The release of confidential corporate information
* Sharing of proprietary Intellectual Property
* Effect on corporate reputation
* Liability
* Employee time/productivity