The Changing Role of Internal Communications - Sam Marshall

Last week I was invited to join Melcrum’s Social Media group to discuss how the growth of social media impacts the function of internal communications. It was a very lively debate and what follows is my take on the topic, updated based on what I learned that day (I was actually billed to do a ‘download’ but the irony of a one-way presentation on social media wasn’t lost on me, especially given the level of knowledge in the room so we had an open discussion instead).

Clearly the shift is away from internal communications as content creators and owners and more towards comms as facilitators

Source: www.clearboxconsulting.co.uk Posted by adminadmin 175 days, 16 hours, 12 minutes ago
Tags: internal communciations, Strategy category: Management, Governance & Strategy
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