The Real ROI of Social Media - Scott Allen

It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "social" media: "What's the ROI?"

It's not a bad question. Surely, if you're going to spend money on something in your business, it should generate some kind of return... or at least cut some visible and measurable loss.

Source: www.openforum.com Posted by supportsupport 736 days, 22 hours, 12 minutes ago
Tags: Management, ROI, social media category: Social intranet & Collaboration
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