The Three Gears of Enterprise Social Media Adoption -Robert Lavigne

I was talking with my RHB-pal, Dave Howlett, on Facebook a few days ago about the problem with Social Media Experts. I made a point of stating how many of these so-called “experts” were quite often pushing social tools (e.g. Twitter, YouTube, Facebook) without a clear understanding on their proper use.

I ended my mini-rant with a statement that many social tool adopters were left stuck in a broadcasting mindset, leaving them wondering why they weren’t finding success. This lack of success was often leaving a bad impression on not only the toolsets being promoted, but more importantly a bad vibe on the entire consultancy process around their adoption.

Source: rlavigne42.wordpress.com Posted by beebee 613 days, 5 hours, 16 minutes ago
Tags: enterprise 2.0, SCRM, social media, Social Software category: Social intranet & Collaboration
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