The Twitterfication of the Enterprise - Mike Melanson

Bring the Home to the Office

Most all of us - in the enterprise world or not - update our status, share photos, chat and even Tweet. Maria Ogneva, head of community at Yammer, the enterprise social network used by 100,000 organizations, says that a disconnect between consumer and enterprise software only causes frustrated and inefficient users.

"Employees are also consumers, and when they get to work they expect their software tools to act the way their consumer tools do at home," said Ogneva. "Because social sites and apps have become such a big part of our lives, the wider the disconnect between 'work tools' and 'personal tools,' the more frustrated we become."

Source: www.readwriteweb.com Posted by adminadmin 402 days, 17 hours, 56 minutes ago
Tags: Social, social business, technology category: Technology & Features
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