As I argued in my previous post "Why traditional intranets fail knowledge workers", originally named “Serving the long tail of information needs”, there’s a long tail of information needs to be served within knowledge intensive enterprises and which traditional intranets don't manage to serve.
Organizations typically try to serve their employee's information needs by producing varying types of content (text, images, video…) which is intended to communicate a message to, inform, one or more employees....



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