The decline of the homepage: Gerry McGovern

More and more customers are going straight to specific pages on your website, rather than the homepage.

The decline of the homepage In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage.

Source: www.gerrymcgovern.com Posted by beebee 764 days, 17 hours, 25 minutes ago
Tags: Content, Content Strategy, Homepage category: Content & Communication
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