A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests?
About a year ago I listened to a university professor explain concisely how he liked to use a particular website. "Now when I have this type of problem to solve I would always go to this section of the website." And he clicked on a link. "See how well it's organized to solve this sort of problem," he stated enthusiastically.



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