The horrors of devolved publishing (Intranet diary)

I like the idea of allowing staff to create and post corporate content on the intranet. But, in my experience, the idea hardly ever works well. It's essential that publishers know how to create effective online content. Devolved publishing makes it difficult to maintain consistent quality, structure and findability.

Centralised publishing Communication professionals produce the corporate announcements and news stories for our intranet. The style for news articles is short and clear. The content get...

Source: intranetdiary.blogspot.com Posted by http://intranetdiary.blogspot.com/http://intranetdiary.blogspot.com/ 336 days, 18 hours, 29 minutes ago
Tags: CMS category: Content & Communication
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