The problems with FAQs - Gerry McGovern

Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there.

The essential problem with the Frequently Asked Question is that it is not useful or helpful. In Ireland it is mandatory to pay an annual license for your TV. I've just moved house so I need to find out how this affects my license. I go to the TV licensing website and am presented two choices: General FAQs and Online Service FAQs.

At least I know what FAQ means. However, I have found that many ordinary people have no idea. It's a real IT term and is completely foreign to millions of people.

Source: www.gerrymcgovern.com Posted by supportsupport 638 days, 18 hours, 3 minutes ago
Tags: Content, Content Strategy, Writing category: Content & Communication
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