The vital importance of the first click - Gerry McGovern

If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.

Nobody likes taking a wrong turn, particularly when it’s your first turn. If you have travelled 10 kilometers in the wrong direction, then it feels like you are travelling back 20 kilometers.

Linking is the foundation of the Web. It is its key distinguishing characteristic. It is what makes the Web the Web. The essence of linking is navigation. The essence of navigation is helping someone get someplace. A link is a signpost, a promise.

Source: my.intrateam.dk Posted by adminadmin 197 days, 17 hours, 53 minutes ago
Tags: Content, navigation category: Content & Communication
Clicked: 17

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