Transparent Office: Companies aren't communities - Michael Idinopulos

Of course company life has a community aspect, but a lot of social software folks seem to forget that there's a lot more to a company than community. They treat companies as if they were consumer communities or forums that all just happen to have their paychecks signed by the same person.

Why does the difference matter? The answer is in the numbers. Online communities and forums typically attract very small audiences relative to the total target population: Less than 1% adoption is typical, and 5% adoption would be a grand-slam. That's fine for the consumer web, but those numbers inside the enterprise aren't exactly a ringing endorsement.

Source: michaeli.typepad.com Posted by supportsupport 457 days, 17 hours, 43 minutes ago
Tags: microblogging, Social category: Social intranet & Collaboration
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