Most of the our new business in the past 3 months falls under the corporate/internal communications umbrella. The briefs that have come out of these wins have a common underlying requirement that is worth discussing as it follows a recent shift in how corporations communicate. The requirement is to humanise the organisation. In the grand scheme of things there is nothing notable here; consumer brands jumped on the humanisation bandwagon a few years back with blogs, Facebook and Twitter. However, in the c...
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