“Ellen, could you have this site up and running in about 2 weeks?” my clients often asked. “Yes, I could, but can you?” I always answered, “my experience is that the business, and that is YOU, is usually the bottleneck.”
The client always looked a bit annoyed when I said that. And that was a good starting point for a conversation about roles and responsibilities. Understandable, because the business does not always know what is expected of them, and when they know it, they do not always know how to do it. Read on to learn how we tried to manage mutual expectations.



