Have you noticed that once you have bought something from eBay or Amazon and as you exit from their website they try and tempt you with another purchase - perhaps related to what you have just bought?

And have you ever considered using this idea on your own web publications? In Malcolm Davison's latest blog post he gives you some ideas of how to exploit this approach on your intranet.

Source: www.writingfortheweb.tumblr.com Posted by MDavison 13 days, 9 hours, 19 minutes ago

Over the last 12 years running inhouse web writing training courses Malcolm Davison has met some very interesting people in a wide variety of vocations. Each new audience brings challenges as he helps them to improve their web pages. But there is one thing that is common to them all and that’s summed up by the word ‘register’. He explains how this can hinder smooth communication, and how websites and intranet writers may not even be aware of the problem.

Source: writingfortheweb.tumblr.com Posted by MDavison 27 days, 12 hours, 16 minutes ago

There has been a massive rise in the use of tablet computers, especially the iPad, over the last year. Initially they were seen as a clever piece of engineering with limited business application. But now businesses are taking this technology very seriously. In this blog article Malcolm Davison explores the benefits of tablets over laptops. Could we be seeing a wholesale switchover from laptop to tablets from laptops driven by busy executives on the move? And should intranets and websites be reconfigured to meet this transition?

Source: writingfortheweb.tumblr.com Posted by MDavison 41 days, 13 hours, 26 minutes ago

Social media agencies promise the world but do they actually deliver? ‘Get return on investment from your social media’ and ‘we offer advice about the most suitable social media tools and technologies for your business’. Just a couple of website claims.

Malcolm Davison, of writingfortheweb.co.uk, explains that a social media consultancy needs an intimate knowledge of the relevant internal and external channels for the industry/sector/location concerned.

Source: writingfortheweb.tumblr.com Posted by MDavison 55 days, 13 hours, 34 minutes ago

If you are writing for your staff in a work environment or for the general public at large you must be prepared to adapt the way you communicate.

Malcolm Davison makes the point that 12 million adults in the UK have literacy skills equivalent to an 11 year-old or younger. A number equivalent to half the UK workforce. He asks - Are you modifying the core content of your intranet to match this reading level?

Source: writingfortheweb.tumblr.com Posted by MDavison 76 days, 15 hours, 18 minutes ago

Malcolm Davison makes the case that through clearer web communication with our audiences - both internally and externally - it’s possible to cut the workload for front line staff, resulting in huge financial savings. He explores why bureaucratic text is so hard to eradicate - and describes the motivational and practical benefits experienced when commonsense finally prevails.

Source: writingfortheweb.tumblr.com Posted by MDavison 90 days, 13 hours, 31 minutes ago

How important is displaying a corporate logo or intranet branding on every page of your site? Malcolm Davison argues that wasting space could be detrimental to the organisation and describes other ways of getting the visual identity across.

Source: writingfortheweb.tumblr.com Posted by MDavison 104 days, 11 hours, 55 minutes ago

Recent developments in HAT software herald an exciting possibility to add much needed versatility to today’s CMS systems. In future we may be able to manage content for publication to nearly all our different publication channels all from a single program …

Source: writingfortheweb.tumblr.com Posted by MDavison 114 days, 13 hours, 46 minutes ago

So many intranets and websites host significant numbers of pages that are rarely if ever visited. But could this be a symptom of inadequate training of the writers?

Source: writingfortheweb.tumblr.com Posted by MDavison 132 days, 9 hours, 22 minutes ago