Everyone is naturally resistant to reading masses of text on screen, so why do people still insist on publishing at length as if they were writing for print? Malcolm Davison of writingfortheweb.co.uk links you to a useful program from the Plain English Campaign that your content creators can use to improve their work.

Source: writingfortheweb.tumblr.com Posted by MDavison 10 days, 4 hours, 46 minutes ago

Writing from recent first hand experience, Malcolm Davison of writingfortheweb.co.uk makes the point that taking web content detail to the next level can make a serious contribution to staff efficiency and customer satisfaction.

Source: writingfortheweb.tumblr.com Posted by MDavison 25 days, 14 minutes ago

When Malcolm Davison of writingfortheweb.co.uk judges websites and intranets there are occasions when he finds that the design of a website is being let down by the standard of the written content. It can help if the designer can recognise good writing and take steps to rectify the situation. Check out Malcolm's latest blog.

Source: writingfortheweb.tumblr.com Posted by MDavison 39 days, 35 minutes ago

The corporate world is dominated by Microsoft intranets. But some enlightened businesses are recognising there are many office benefits of using Apple technology. Part of this is due to the ease of use and reliability of the hardware but also because of some truly excellent Mac-specific software. Then there is the iCloud and benefits of the iPad and its apps. Malcolm Davison asks should hardware choice still be dictated by intranet software selection?

Source: writingfortheweb.tumblr.com Posted by MDavison 54 days, 3 hours, 54 minutes ago

When you are ordering train tickets, airline tickets or buying something off eBay do you often end up printing out more pages for future reference than you actually need? Malcolm Davison of writingfortheweb.co.uk, in his latest blog posting points out that inconsiderate web design and web content creation on intranets and websites can lead to substantial waste printing costs and a tarnished corporate environmental reputation.

Source: writingfortheweb.tumblr.com Posted by MDavison 74 days, 23 hours, 42 minutes ago

Malcolm Davison worked for a number of years as an editor publishing material to 40 countries and extensively used professional language translators. In his latest blog he demonstrates the inaccuracy of automated machine translation and expresses concern at the misrepresentation by large organisations that their websites and intranet content may not be accurately translated by such services.

Source: writingfortheweb.tumblr.com Posted by MDavison 89 days, 2 hours, 26 minutes ago

Have you noticed that once you have bought something from eBay or Amazon and as you exit from their website they try and tempt you with another purchase - perhaps related to what you have just bought?

And have you ever considered using this idea on your own web publications? In Malcolm Davison's latest blog post he gives you some ideas of how to exploit this approach on your intranet.

Source: www.writingfortheweb.tumblr.com Posted by MDavison 102 days, 21 hours, 51 minutes ago

Over the last 12 years running inhouse web writing training courses Malcolm Davison has met some very interesting people in a wide variety of vocations. Each new audience brings challenges as he helps them to improve their web pages. But there is one thing that is common to them all and that’s summed up by the word ‘register’. He explains how this can hinder smooth communication, and how websites and intranet writers may not even be aware of the problem.

Source: writingfortheweb.tumblr.com Posted by MDavison 117 days, 47 minutes ago

There has been a massive rise in the use of tablet computers, especially the iPad, over the last year. Initially they were seen as a clever piece of engineering with limited business application. But now businesses are taking this technology very seriously. In this blog article Malcolm Davison explores the benefits of tablets over laptops. Could we be seeing a wholesale switchover from laptop to tablets from laptops driven by busy executives on the move? And should intranets and websites be reconfigured to meet this transition?

Source: writingfortheweb.tumblr.com Posted by MDavison 131 days, 1 hour, 58 minutes ago

Social media agencies promise the world but do they actually deliver? ‘Get return on investment from your social media’ and ‘we offer advice about the most suitable social media tools and technologies for your business’. Just a couple of website claims.

Malcolm Davison, of writingfortheweb.co.uk, explains that a social media consultancy needs an intimate knowledge of the relevant internal and external channels for the industry/sector/location concerned.

Source: writingfortheweb.tumblr.com Posted by MDavison 145 days, 2 hours, 6 minutes ago