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Video Interview: General Motors R&D Utilizes Social Software to Drive Product Innovation

GM has researchers from Asia to Detroit to Palo Alto that have been using Socialtext to share expertise and ideas about what’s going to be next big breakthrough in the automotive industry. Recently, I sat down with John Suh, a staff researcher at GM who has been helping drive the effort.

In this video, he breaks down how social software has facilitated more open communication between researchers at GM, and what benefits he’s seeing internally as a result.

Source: www.socialtext.com Posted by

bee 573 days, 19 hours, 2 minutes ago

Tags: enterprise 2.0, microblogging, Social, Social Software, video category: Technology & Features

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