Web customers care about tasks, not goals: Gerry McGovern

Web customers care about tasks, not goals

By Gerry McGovern

Talking about customer goals is the biggest mistake a website can make. That's how you lose the impatient customer.

A couple of months ago we needed to find a new house cleaner. I went to lots and lots of house cleaner websites and became more and more frustrated. The typical website had a big silly picture of someone smiling out at me.

Hello marketers. Anybody home? Can you please, please get over the jaded, print marketing, old school hero shot. It's the Web. It's the 21st Century.

Source: www.gerrymcgovern.com Posted by beebee 771 days, 19 hours, 56 minutes ago
Tags: Customers. Goals, Task based category: Content & Communication
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