The top 20 most popular websites on the planet are all portals, search engines, and social media sites: Google is #1, followed by Facebook and YouTube (source: Alexa.com). Scattered conspicuously amongst the top 100 websites are a few, rare corporate websites:
- Microsoft Corp. (23rd overall)
- Apple Inc (37th overall)
- Adobe Systems (64th overall)
Let’s face it, corporate websites are boring, and fulfill a fraction of the need and entertainment value of a viral social media tool or a portal site that attempts to be everything to everyone. However, the need is still there, even if the explosive traffic can’t match Facebook; people use corporate websites, only more sparingly and for very specific purposes. Corporations that ignore or neglect their corporate website do so at their peril.



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