What Makes A Content Strategist?

I have this friend who’s been looking for a Content Strategist for a web design project. He’s having trouble finding someone who has all the skills and experience that he wants them to have. This is bound to happen, because the field is new enough that there’s no standard set of skills and experience for people who practice content strategy. Plus, he was looking for some pretty specialized extras.

My advice to him was to look for someone with the core skills, and then prepare them to acquire the rest on the job. I’m pretty confident that a person with the following five qualities could pick up any content strategy task you might need them to do.

Source: scattergather.razorfish.com Posted by beebee 762 days, 5 hours, 23 minutes ago
Tags: Content, Content Strategy, Skills category: Content & Communication
Clicked: 5

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