Intranet Lounge

Social media has evolved from distracting fun to hype to significant mainstream adoption over the last 18 months or so. Will the intranet remain unaffected by this? Or are there any emerging signs from intranets in social businesses that could provide some clues to what the future is likely to bring? Consumer organisations such as BMW, BT, Coca Cola, Red Bull, Virgin and WWF have invited their customers to participate in conversations and taken their usage of social media tools, such as blogs, Facebook,...

Social media has undeniably become a dominant phenomenon everywhere; yet most intranet experts continue to discount it as simply a collection of interesting features and emerging technologies with little relevance. Social media is indeed much more. Notably, some progressive social businesses are going out of their way to facilitate culture change through increased employee participation using mature, “enterprise-friendly” technologies.

Source: www.jboye.com Posted by

support 731 days, 17 hours, 8 minutes ago

1 comment posted.

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What does the intranet look like in a social business? - J. Boye
Friday, May 28, 2010 7:31:22 AM GMT

#1 BasZurburg 725 days, 7 hours, 2 minutes ago said:

We should not tackle it, but love it, embrace it.

I see it also in the light that organisations are going to change and the intranet can / should play an important role in that (…or however you call that thing that connects employees, make them collaborate and share knowledge). A new type of leaders will emerge and they’ll recognize a more important role for the intranet in the organisation – hopefully.

And the IT departments should change to become more the enabler of business (again) in stead of the restrictor!

I like this post, positive vibes! But beware of overhyping social media, we don’t know what happens in two years, what is hot then. @BasZurburg