I was recently contacted by the managing director of a large enterprise asking for advice on what was the most effective way to communicate to his employees.
This was pleasing on two fronts:He was starting to question that maybe traditional communication channels, (e.g. email, newsletters etc...), are no longer the most effective way to reach his employeesThis strategic thinking was coming from the top His assessment of the situation within his organisation was also spot on:email and SMS are the most w...



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