Years ago I went for a job interview at a well-known PR agency and was rather taken aback to be asked to do a writing test. I never got the job and never got any feedback so I’ll leave it to my loyal readers to judge if my writing would have let me down or where I can blame it on my dreadful interview technique.
But it is something that has puzzled me over the years. Does a competent communicator have to be a good writer or are there other attributes that are more important?



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