A common frustration for teams managing intranet projects is the difficulty they experience in securing resources. Successfully winning support could require grasping a number of concepts—from ROI to employee engagement—depending on the business environment. But in all organizations, the intranet team must understand the difference between a need, and a perceived need. The distinction is that a business case can quantify the former, but people act on the latter.
In the case of intranets, many organizations have a need to streamline business processes, drive operational efficiencies, enhance communications and collaboration and secure a higher degree of employee engagement. But the executives at these organizations frequently don’t perceive how an intranet, and especially intranet 2.0 technology, can address these business requirements.



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