You shape your intranet. Thereafter, it shapes you. - Sharon O'Dea

In his book Understanding Media: The Extensions of Man, Marshall McLuhan said “we shape our tools. Thereafter, they shape us”.

McLuhan’s focus was language; he argued that language doesn’t describe that which is in the world, but rather, we can only see the world through the medium of language. Language is limiting; our tools don’t let us do whatever we want, but instead limit and often dictate what we do.

His thesis is that while the way we work, think and communicate have led to tools being designed the way they have, once this design is finalised it closes the loop and that tool influences how you think or behave.

To take an offline example....

Source: sharonodea.co.uk Posted by adminadmin 230 days, 6 hours, 15 minutes ago
Tags: Communication category: Content & Communication
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